Recently, I started booktubing as some of you may know. For those of you that don't know what booktubing is, it's like us blogging here on Blogger/WordPress but people talk about books through videos on YouTube. There's a whole community of them on there!
Long before I started book blogging, I also had tumblr - I've had one since 2009 and just started using it again. I mainly reblog stuff - fashion, food, landscapes and other elegant/pretty looking things. However, I also found out that there is a WHOLE OTHER book blogging community on there. These book blogs that post reviews just on tumblr, their hauls, lists, fanart/edits and it's beautiful and wonderful. I recently just started following a lot of them.
What is the disconnect then you say?
Firstly, us Blogger/WordPress bloggers (which is apparently what we're referred to in the other communities) don't interact as much with these other 2 communities. I mean I interact with some booktubers but most have thousands upon thousands of subscribers and I just feel in awe when I watch their videos and I don't comment on their videos like I do blog posts. I basically have never even interacted with the book blogging community on tumblr until these past few weeks when I've dropped a few messages in their Asks.
Secondly, most of us Blogger/WP bloggers interact very closely with authors on Twitter - a lot of Booktubers do too. I'm not sure about the tumblr ones as I know authors use tumblr but tumblr works differently to Twitter. Where we can directly chat with authors on Twitter, tumblr uses 'Ask' functionality. But I still think it's mainly us Blogger/WP bloggers that interact the most (along with those Booktubers that also have a book blog on Blogger/WP). From what I've observed, Twitter is definitely the central hub of where authors hang out and where us fans can get the most recent and accurate news direct from the source.
Thirdly, and the biggest difference I found: tumblr book bloggers and Booktubers don't get as many review copies as us, if at all. The few Aussie ones I talked to on tumblr weren't even sure of how to request review copies - they didn't know that most of the time WE approached the publisher. They seem content with NetGalley, but some posted such lovely reviews I thought - well some of them should be getting review copies. One of my Booktuber friends also mentioned she has JUST been approached by 1 publisher. One. And she'd been booktubing for AGES before I even STARTED book blogging. I definitely have contacts with more than 1 publisher and I was approached as well 1 year after blogging. What this also means is that they miss out on bookish events. The few Aussie book bloggers in these other 2 communities I talked to had absolutely no idea about the various signings we've had in the past, the launches, the book blogging meetups, and things such as the National Book Bloggers Forum. I also wonder: do authors know that their lovely readers on tumblr do giveaways of their books? Because it happens often. Authors on Twitter RT links to our book blog giveaways, but what about Tumblr? Do they know there's a whole community on there who absolutely adore their work?
You might think, well maybe they're content with just NetGalley and reviewing books they buy. And don't get me wrong, that's great. But it also means they're missing out on a lot - especially with regards to events and hearing about book news. Most importantly though, they miss out on when the latest books come out and the opportunity to read and review these before they are released to spread the book love in their respective communities.
What do you guys think about this? Am I wrong? This is just what I've observed. Should we be doing something to bridge this gap? I know that PTA has a tumblr account which really helps those with Aussie book news related to Penguin Teen and a lot of the US pubs do too... But what about other Aussie book news?
Lucy over at Queen of Contemporary also recently addressed the disconnect between the book bloggers and booktubers. Read her post here: http://queenofcontemporary.com/2014/05/blogging-booktubing-announcement.html